Way back in 1998 a young man had a dream. Lynn ‘Janeiro’ Manuh envisaged that he would be the head of a successful record label. Remembering one of the few good rhymes he himself had written, Janeiro decided to call his label Ride Out.
Janeiro with Big Touch
In 2000 Michael-Kojo adopted the term - after being motivated by its meaning - as a banner for club nights he was running while at uni. Having booked circuit performers such as So Solid and Oxide & Neutrino before they went mainstream he realised his younger cousin’s dream was an achievable target.
Michael-Kojo
With the monies raised from his promotions Michael started paying for artists (his younger siblings) he had been working with to record their songs.
The label introduced itself to the public in 2006 when it released the promo and The Product Of Hard Work mixtapes simultaneously. The promo also included the street video R.I.D.E. which received regular spins on Channel U and Passion TV.
Later the same year the label was involved in a joint venture with upcoming mixtape producer DJ Ames. Together they released the Raw Talent Vol 1 album, which featured their own artists alongside some of the best and well-known talent in the UK.
“We are unique in that every artist is his own manager. We do not just give these musicians an outlet to express their art we give them ownership of their destinies,” says Michael-Kojo, chief executive.
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