Monday, January 22, 2007

What group do you belong to?

A new study commissioned by Somerfield has identified six new social groups that have emerged in our society and will, they say, cement themselves in the years to come.

Which group do you or your friends fall into?

URBAN FARMERS
People who live a country lifestyle in an urban area: they drive 4x4s, have an allotment or grow veg in their gardens, go for walks or rambles and purchase organic food.

BRICKLAYER'S WIVES
A rival of footballers' Wags they are the wives and girlfriends of bricklayers, plumbers and electricians. They have a household income over £40,000, read Vogue magazine, drink champagne often and love designer clothes and accessories.


YOUNG FOGEYS
Youngsters who act like their parents: under 35, listen to radio 4, are not into nightclubs, drink real ale and buy clothes for comfort not style.


TRANSIENT TWENTIES
University graduates on a permanent gap year: move often, do not believe in job security and are always searching for a new challenge.


VIRTUAL VILLAGERS
Rural dwellors who spend their lives on the internet.


THE UNSTOPPABLES
A super-race of over 65s, who still enjoy eating out, gigs, travelling, evening classes and generally having a good time.


Get @ me!! And tell me what group you’re in or nominate your friends.

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